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Lew Williams Chevrolet Dealership (Eugene, Oregon); Romania Building (Eugene, Oregon)
Object NameLew Williams Chevrolet Dealership (Eugene, Oregon)
Romania Building (Eugene, Oregon)
Viewexterior: looking east at the south façade of the signing pod and the west façade of the display pavilion Photo courtesy of TBG Architects & Planners/inc (successor of Balzhiser, Seder, and Rhodes), c. 1960
Alternate NameWilliams, Lew, Chevrolet Dealership (Eugene, Oregon)
Joe Romania Chevrolet Dealership (Eugene, Oregon)
Romania Chevrolet Dealership (Eugene, Oregon)
Coca-Cola Bottling Plant (Eugene, Oregon)
Related Work (Part Of)University of Oregon (Eugene, Oregon)
Creator/RoleBalzhiser, Seder, & Rhodes (architecture firm)
Gale M. Roberts Company (builder/contractor)
CreatorBalzhizer, Seder, & Rhodes
Gale M. Roberts Company
CountryUnited States
Site Detail2020 Franklin Boulevard
Photograph DateJuly 2010
PhotographerAndrew Fisher
CatalogerEdward H. Teague
Object Typearchitecture
built works
commercial buildings
automobile showrooms
SignficanceNational Register of Historic Places (Listed, 2011)
NotesThe Lew Williams Chevrolet Dealership was recently listed in the National Register as an important local example of post-World War II modern era commercial architecture and also for its association with the changing infrastructure in Eugene during this period. The dealership's display pavilion, attached to a former Coca-Cola bottling plant, was designed in 1959 by local architecture firm Balzhiser, Seder, and Rhodes and embodies the futuristic aspects of mid-century commercial architecture with its oval shape, glass walls, and the ultramodern, aerodynamic nature of its roofline. The placement of the dealership and modern display pavilion along Franklin Boulevard was strategic in an era of expanding transportation infrastructure and commercial development in Eugene. The dealership, which opened in 1960, later became known as the Joe Romania Chevrolet Dealership in 1969, and remained in the Romania family until the property was purchased by the University of Oregon in 2005.
Metadata NotesDescription of this work is based initially on documentation supplied by the image provider. It is often the case with gift slides that very little information is provided. Review and updating of descriptive information by the collection cataloger is ongoing.
Digital CollectionBuilding Oregon: Architecture of Oregon & the Pacific Northwest
Source CollectionArchitecture & Allied Arts Library, University of Oregon Libraries,
Image SourceOregon State Historic Preservation Office, Oregon State Historic Preservation Office,
PublisherUniversity of Oregon Libraries
CopyrightThis image was included in the documentation to support a nomination to the National Register of Historic Places, a program of the National Park Service. The image is provided here by the Oregon State Historic Preservation Office and the University of Oreg
File Namepna_23147.jpg
Contributing InstitutionUniversity of Oregon Libraries
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